전체 사례INTELLIGENT COMMERCE

A digital commerce operator for always-on marketplace growth

One digital employee coordinated catalog quality, customer service, campaign signals and order exceptions across four marketplaces.

A digital commerce operator for always-on marketplace growth
24/7서비스 운영
−62%수동 예외
+18%전환율
4마켓플레이스
01 / 비즈니스 과제

Product, promotion and service data lived in separate systems. Teams reacted manually to listing errors, repetitive enquiries and order exceptions.

02 / 디지털 직원 역할

The commerce operator monitored events, enriched product content, drafted multilingual replies, prioritized exceptions and recommended campaign actions.

03 / 사람의 통제

Price changes, refunds, sensitive replies and campaign budget actions required approval; every action remained traceable.

04 / 워크플로 예시

워크플로 예시

01

Detect

Monitor listings, orders, messages and campaign signals.

02

Understand

Classify intent, risk and commercial priority.

03

Act

Update content, draft replies and route exceptions.

04

Approve

Escalate protected actions to the responsible owner.

05

Learn

Measure resolution, conversion and recurring causes.

* 수치는 설계용 대표 데이터이며 실제 성과는 범위, 시스템 품질과 기준선에 따라 달라집니다.

업무 상담

업무 상담